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ADITI FOR FERRAGAMO: SUSTAINABLE THINKING
S
ustainability: it’s quickly become among the most ubiquitous terms in fashion, despite remaining largely unregulated in its use. Its implications are far and wide: from environmental impact, to the ethics of labor. At its core, sustainability’s definition is “the ability to be maintained at a certain rate or level.” In other words, sustainability, as we currently define it, is not about challenging the status quo.
But when it comes to fashion, it’s important to realize that the dominant fashion model is degenerative – from the extraction and exploitation of finite resources, from raw materials to human labor, as the means for “infinite” growth and success.
Sustainability demands reimagination of the system. Sustainability demands an interrogation of power. Sustainability demands we look at the impact of fashion not only as a product we see in stores, but also its beginnings: as a product of land and labor.
Though we can buy more sustainably, we can’t buy sustainability – for true sustainability requires a cognitive shift.
From biodiversity to consumer activism, here are four frameworks that can help foster the cognitive shifts required to achieve true sustainability.
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