The dominant fashion model has largely operated on the Global Race to The Bottom — the idea that brands scramble to produce as fast as they can, as much as they can, as cheap as they can. Although the sustainable and ethical fashion industries are incredibly important, they have remained niche alternatives, pointing to the normalization of exploitation as part of business as usual. There has been a rise of changing the narrative from one of “Voting with Your Dollar,” to questioning ways to take power from the top and build it from the bottom up. Movements like the #PayUp campaign addressed unpaid and cancelled orders at the start of the COVID-19 pandemic, and helped unlock $15 billion of lost wages for garment workers who were left destitute in countries such as Bangladesh. In Los Angeles, the Garment Worker Center has championed the Garment Worker Protection Act, which would ensure garment workers are paid at least the minimum hourly wage, hold manufacturers and brands accountable for wage violations, and strengthen the authority of the Labor Commissioner to investigate wage violations. The power of the individual is often reduced to that of a consumer; however, the dominant fashion model can’t be addressed by simply buying our way into a new reality. How can we reposition the role of the individual buyer from conscious consumer to consumer activist—someone who can help push for policy changes and material reform?

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